The pro snowboarder on tight trousers, being a slave to rock 'n' roll T-shirts, shopping in Japan and snowboarding for four hours every day
Last updated at 10:00 PM on 3rd January 2009
The stupidest fashion fad in the world is the XXXL white T-shirt.
I don't really get those. When I go snowboarding there are certain kids who'll wear an extra-long 'XXXL tall tee', with a taller tee and an
even taller tee over that. It's just ridiculous.
I once dressed up as Freddie Mercury.
I wore a diamond-print unitard with the chest cut away. I was going to a fancy dress party and held a poll on my website to see who I should dress up as. We got some funny suggestions, including Chuck Norris and Gimli from
The Lord Of The Rings. But when I was on holiday I watched a video of Freddie Mercury in concert wearing a crazy outfit and knew I had to dress up as him.
It's tight trousers for me every time.
I wear black skinny-fit jeans - I can't get away from them. It's funny because I wore baggy jeans for ages, then one day my friend convinced me to try on a skinny pair and I thought they were great. I sometimes wear grey jeans, too, but on one photo shoot they made me try blue ones and I felt so awkward. They just looked weird.
I'm a slave to rock 'n' roll T-shirts.
Everywhere I go I buy new music shirts. Recently I've been buying vintage Led Zeppelin and old
Guns n' Roses ones.
You can take grooming way too far.
I have a friend who always carries lip gloss with him when he goes snowboarding. He claims it's because there are always going to be girls around and so he needs to make sure his lips are always juiced-up.
I can't spend more than five minutes in a shop.
I like cruising in and cruising out. Saying that, I like to check out the shops when I'm travelling because they're good for killing time. When I go somewhere I don't want to sit in a hotel room all day, so I'll skateboard through the city and hit the shops instead. Because of that my style is always changing. I'm often on the road so I'll go to New York and Paris, all these really fashionable places, and buy stuff I like.
My favourite place to shop is Japan.
I'm always over there attending snowboard events and what I really like about it is that they don't go in for a lot of brands or labels. They prefer one-off pieces.
I have a Beatles suit.
I really like wearing suits and the last one I got was for my brother's wedding. When I went to get it tailored I kept asking them to make the trousers tighter and the legs straighter but they couldn't get it right, so I told them I wanted it just like The Beatles - then they got it spot on. Tailors will usually guarantee their work for quality but this tailor made my trousers so tight he couldn't - he was certain they were going to blow out.
I've just bought a vintage Louis Vuitton briefcase for £3,000.
I'm not a megaspender so that was my biggest purchase in a long time. It's really old - it looks like 20 people have owned it before me. It hasn't got any Louis Vuitton logos on it and it's kind of beaten up. But my friend took me to the store and I fell in love with it. I just had to have it.
I'm not scared to try anything.
If I like some clothing, I'll go for it. It's a vice of mine. But what's nice about being a guy is that you can simply put on a T-shirt and you're set.
I snowboard for four hours every day.
The boarding I do is pretty strenuous and because I'm so active I really don't have to work out too often. When I can't get out on the slopes I like to jump on my Wii Balance Board and keep active that way.
Seeing someone wearing one of my shirts is awesome.
I have a clothing line with a US store called Target. It was me and my brother's first time making street clothing and we really went for it. We wanted to keep the clothes true to what I would wear, so we did black skinny-fit jeans, T-shirts and some plaid dress shirts.
I'm a pretty mellow soap-and-water guy.
I'm not too big on moisturisers and fancy skin products. I keep my grooming regime nice and simple. •
White Collection padded jacket (top left)
It's warm, light and I can do my tricks in it.
thesnowboardshop.co.uk
Apple iPod (top centre)
I always listen to music when I go boarding, so I ride with an iPod.
apple.com/uk
Adio skate shoes (top left)
I don't really wear trainers but I do rock the Adio skate shoe.
adiofootwearuk.com
Oakley sunglasses (top left)
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